Quick Guide Tutorial

Your Images

Your artwork can be almost anything. If it can be scanned, imported as a photograph, created with a paint or art program then it can be printed on products :

  • Your child's first drawings, preserved on a poster, postcard, birthday or Christmas card;
  • Your own artwork, mandalas, fractals, drawings or photography on mobile cases, laptop sleeves, courier bags, clothing, mugs, glasses and other home decor;
  • Wedding gifts with the personal touch;
  • Your own logos of your business, club or community group, on business cards, flyers, rack cards and other products to promote your business or cause;
  • Your own slogans and messages on a T Shirt, mixed with images to get your message across.

These images can be displayed on products, some at various angles so you can preview what the product might look like in real life before you place your order.

Quick Tips Guide

The Quick Tips Guide provides information about the images you can use :

  • Images types - jpg and png;
  • Copyright and trademark information;
  • Maximum image file sizes;
  • Maximum image dimensions in pixels;
  • Image resolution.

It also has a test snowflake image that you can use to see the effect of the different styles on products.

Upload An Image

Use the Select a File button on the design page to upload an image file to Casefashion Studio, or to select a previously saved file. Your uploaded image will be saved temporarily so that you can try it out on different print styles or return to it later for further product customerization before ordering. The file expires after a few days. When you upload a file you'll be given a filename and extension. Make a note of it if you think you'll need to use a saved version of the file instead of uploading it again.

Choose A Print Style

After you upload your image, or select a previously saved image you will be prompted to choose a print style.

Product Templates

After a few moments you will be presented with a template buffet; pages containing images of products showing the chosen design in the selected style at our Casefashion Store on Zazzle.

The Centerpiece Style shows almost every product at Zazzle with your image, some with variations such as landscape and portrait formats, with borders and without, and different product styles, such as the different necklace styles.

Here is part of an example of a template buffet page, with our annotations. From this page you can return to the design page, or click on a product to select it for further personalization.




Personalization and Customization

Selecting a product shows a page like the one below. Your design is placed on the product according to the selected style. Placeholders for text will have been added to some products.


You can personalize a product by choosing an appropriate style, color, or size and replacing any placeholder text with your own text. If the product meets your requirements then all you need to do is select quantity (and size, for apparel) from the pull down menu above the orange Add to Cart button, press the Add to Cart button and proceed to checkout.


In some situations the image on the product may look too small, too big, or in the wrong position, or text provided may not be in appropriate font, size or color,  but you can easily make changes with the customization tools. Customization will allow you to move, re-size and adjust all your design elements on the product, to change text styles, remove or add text, change background colors and to add more images, such as background patterns.

Adding Text

Some products have placeholders for text where you might expect text to appear (e.g. business cards). Other products don't have text placeholders but you can easily add text with the Zazzle editing tools and these are explained later.



To customize a product click on the orange Customize It button. You will then be presented with a screen like the one below. It shows the main editing tools that you can use to fully customize your product by manipulating images and text. We'll explain these in the next section of the tutorial.




Zazzle Editing Tools


Your uploaded image is shown as a layer in the Zazzle editing tools panel. A product will have at least one layer and often more than one layer.  A layer may contain some text or an image. Layers are stacked above each other. Those that appear at the top of the list lie above and in front of layers shown further down the list. So a layer may make a layer below and behind it invisible if it is not transparent. Layers can be moved by dragging them above or below other layers in the list.

In this tutorial we will show you how to change a layer's characteristics with the editing tools. First, you will need to click the layer to select it. A typical editing panel for an image layer is shown below.


Make the Image Bigger

Select the layer by clicking on it. Then click on the magnifying glass icon with the + sign. For smaller increases in size press CTRL key ( or CMD key on a Mac ) at the same time.


Make the Image Smaller

Click on the magnifying glass icon with the - sign. For smaller decreases in size press CTRL key (or CMD key on a Mac) at the same time.


Fill the Design Area with your image

Click the icon shown in the figure below to make your image fill the design area completely. Some cropping may occur when the image is resized to fill the design area. Use the make bigger or make smaller icons to adjust the image size.


Fit the Design Area with your image

Click the icon shown in the figure below to make your image fit within the design area. Areas beyond the edge of the image will appear white, or whatever the background color is. Use the make bigger or make smaller icons to adjust the image size.


Move Image Up

Click the upward arrow shown below to move the layer upwards on the product. For smaller movements press CTRL key (or CMD key on a Mac) at the same time.


Move Image Down

Click the downward arrow shown below to move the layer down on the product. For smaller movements press CTRL key (or CMD key on a Mac) at the same time.

To move the layer left or right use the corresponding arrow keys.


Center the Image

To restore the image to the center of the design area click the circle with + sign icon


Change the Background Color

Click the Edit button in the panel to show a pull down menu. Choose the Background option to show a palette of colors you can select from. Select a color and press the Done button. You can also use custom hex codes in the Advanced link on the color palette.

The background lies behind all image and text layers, so the background color will only show its color in those parts of the design area that are not covered by an opaque layer or where the layer is transparent. In the example below the area surrounding the blue circular image is transparent so the yellow background color shows through.


Add a Text Layer

Click the Add Text icon to add a layer into which you can type text.


You are prompted for the text to enter


Select the New Text Layer

When the text layer is added it is shown as a new layer in the editing panel and the text is placed in the center of the design area. The text layer is shown above the image layer; this means the text will appear in front of the image.

Note that a text layer has additional tools in the editing panel. Select a different font with the f icon. Use the scrollable box to select font size. Use the icon with horizontal lines to center or justify the text in the layer.

Click on a layer to select it for editing.


Move the Text Layer

Most of the image layer editing tools also apply to text layers. Make sure the text area is selected. Use the arrow icons to move the text layer on the design area.


Change Font Style

Click the f icon to show a list of fonts that you can use. Changing the font may also change the size of text shown.


Change Font Size

Click the scrollable box with font sizes, or type a font size into the box, to change the size of the font shown.


Change Font Color

Click the color selection tool to choose an appropriate font color from the color palette.


Other Editing Tools

The editing tools described above are those that you are most likely to use in customizing products. There are however other tools we haven't described that can add to your creativity and speed up your workflow. We'll briefly mention them here and leave you to experiment with any product you have created.


Click to rotate a selected text or image layer. Use CTRL click (CMD on a Mac) to finely control the rotation angle.

Edit > Copy and Edit > Paste

Many products have one side (stickers, cases) but some have two sides (iPad sleeves), three sides (Macbook Pro sleeves with flap) and four (Rickshaw Messenger bags)

Edit > Copy and Edit > Paste make it easier for you to duplicate an image layer on one side, or to create a copy of a layer on more than one side of a product.

Arrange Tool

This allows you to align selected layers along their left, right, top or bottom edges. and to space out layers evenly (eg horizontal layers of text on a business card).


Verify The Design

Always check that your image fits the design area in Design View. In the example below the image is shown in Product View and appears to cover the case, even when viewed from the sides, top and bottom.

Switch to Design View by clicking on the icons highlighted in yellow below.


Design View

Design View shows the image in terms of what will be printed.  Images and text between the dotted red line (safe area) and the solid red line (bleed line) may get cut off during the printing process, so make sure your images and text go all the way to the outside solid red line.  If they do not then the printed design may appear incomplete or with a gap along the edges of the product.

The yellow pointers shown below in Design View highlight a gap between the image edge and the bleed line that needs to be corrected, even though the gap may not be visible in Product View.


Adjust Image

To minimize the risk of an image not covering the design area and being printed with gaps at edges you can do a couple of things.

Firstly, you can add a background color that matches the main color of the image background, or provides a natural contrast, such as a dark gray in the example below.


Alternatively, increase the size of the image so that its edges extend up to or beyond the bleed line, as in the example below.


Adding a background that complements the image to the bleed line may not be obvious when Product View is selected.

In some of our product templates we provide a border (a layer with a white or color border) that lies above your image and this may be re-sized to make sure any gaps between your image and edge are hidden.

Sometimes products may show slight differences between Product View and Design View. If you are in doubt about whether your design will print properly always go by the Design View.